Press & Launch Kit

Orect Press Kit

Everything a new owner needs to announce Orect on day one — three elevator pitches, boilerplate, a press release template, key facts, tagline variants, and visual references. Print this page to PDF and hand it to any PR person, investor, or journalist.

Generated: May 1, 2026 · orect.com

At a Glance

Key Facts

Elevator Pitches

Use the right length for the right audience. The 30-second is for chance encounters. The 60-second is for meetings. The 90-second is for media interviews.

30 sec Chance encounter · ~60 words

Orect is a precision eyewear and vision-correction brand built around the working argument that the optical exam is the whole product, the lens is the precision instrument the exam produced, and the frame is the container for the lens. The brand operates as a clinical practice rather than a frame-shopping site. Positioned across ten verticals from prescription eyewear through pediatric correction through AR/VR prescription inserts through optician training. orect.com.

60 sec Meeting · ~120 words

Orect is the eyewear and vision-correction brand for the patient who has aged out of the DTC frame-shop pricing and wants their next pair sourced by an optician who reads prescriptions for a living. The name reads as O (the eye) plus rect (Latin rectus, to correct, to make right). The product is the optical exam, the lens that resulted, and the frame that contains it — dispensed at a practice with a clinical register, priced at fair market for the exam and premium for the lens work. Positioned across ten verticals: prescription eyewear, designer frames, progressive lens, low-vision rehabilitation, pediatric eyewear, corporate vision benefits, AR/VR inserts, heritage archive, driver and night-vision optics, and an optician-training school. orect.com.

90 sec Media interview · ~180 words

Orect is a precision eyewear and vision-correction brand named from the Latinate compound of O (the round letter that reads as the eye) plus rect (the Latin rectus root, the perfect passive participle of regō, to lead straight). Stitched together, the name reads as 'the eye, made right.' The brand is built around the working argument that the consumer eyewear category has, over the last decade, trained a generation of buyers to think of the frame as the product and the lens as a checkout line item. The optical exam — where the prescription comes from — has been compressed into a tablet-based screen test or spun off entirely to the medical side. Orect is built on the opposite premise: the optical exam is the whole product, the lens is the precision instrument the exam produced, and the frame is the container for the lens. The practice operates with a clinical register, prices the exam at fair market rather than as a loss leader, and dispenses lens work at premium tiers because the lens is where the discipline lives. Positioned across ten verticals from prescription eyewear through pediatric correction through low-vision rehabilitation through AR/VR prescription inserts through an optician-training school. orect.com.

The "About" paragraph every press release needs

Boilerplate

About Orect

Orect is a precision eyewear and vision-correction brand operating as a clinical practice rather than a frame-shopping site. The brand's working argument is that the optical exam is the whole product, the lens is the precision instrument the exam produced, and the frame is the container for the lens. Positioned across ten verticals — prescription eyewear, designer frames, progressive and multifocal lens, low-vision rehabilitation, pediatric eyewear, corporate vision benefits, AR/VR prescription inserts, heritage eyeglass archive, driver and night-vision optics, and an optician-training and lens-grinding school. orect.com.

Paste this verbatim at the bottom of any press release, pitch deck appendix, or media inquiry response.

Flexible positioning

Tagline Variants

The primary tagline is on the home page. These are alternates — each tested for the same voice and intent, ready for campaigns, A/B tests, or context-specific uses.

01 The lens, made plain.

02 The eye, made right.

03 Sight, measured.

04 Read across the bench.

05 What the prescription requires.

Ready to fill in and ship

Press Release Template

Replace the bracketed placeholders with your specifics. The boilerplate at the bottom is already wired in — don't rewrite it, brands gain recognition from consistency.

FOR IMMEDIATE RELEASE
[Date]

[COMPANY NAME] LAUNCHES ORECT, A PRECISION EYEWEAR AND VISION-CORRECTION PRACTICE OPERATING ON THE PRINCIPLE THAT THE OPTICAL EXAM IS THE WHOLE PRODUCT

[City, State] — [Company Name] today announced the launch of Orect, a precision eyewear and vision-correction brand operating as a clinical practice rather than a frame-shopping site. The brand's working argument is that the optical exam is the whole product, the lens is the precision instrument the exam produced, and the frame is the container for the lens.

'[Insert founder quote about why the consumer eyewear category has under-emphasized the optical exam and the lens work],' said [Founder Name], [Title] of [Company Name]. '[Insert second quote about which vertical the launch begins with and why].'

Orect is positioned across ten verticals: prescription eyewear, designer frames, progressive and multifocal lens, low-vision rehabilitation, pediatric eyewear, corporate vision benefits, AR/VR prescription inserts, heritage eyeglass archive, driver and night-vision optics, and an optician-training and lens-grinding school. Each vertical applies the same clinical-practice register to a different patient population.

The brand ships with a bench-side practice model, a clinical-voice patient-education library, and an editorial site at orect.com. The visual identity sets DM Sans against Lora on warm off-white #FAFAF7 paper with a cyber #0091FF accent — the medical-blue association the optical category has historically operated within.

[Optional paragraph: launch market, pricing, availability, partnerships]

## About Orect

Orect is a precision eyewear and vision-correction brand operating as a clinical practice rather than a frame-shopping site. The brand's working argument is that the optical exam is the whole product, the lens is the precision instrument the exam produced, and the frame is the container for the lens. Positioned across ten verticals — prescription eyewear, designer frames, progressive and multifocal lens, low-vision rehabilitation, pediatric eyewear, corporate vision benefits, AR/VR prescription inserts, heritage eyeglass archive, driver and night-vision optics, and an optician-training and lens-grinding school. orect.com.

## Media Contact

[Media Contact Name]
[Title]
[Company Name]
[Email]
[Phone]

###

Visual reference — part 1

Brand Applications

Directional mockups showing Orect in context. Use these as references when briefing a designer, or attach the PDF to a pitch deck as an at-a-glance brand appendix.

Visual reference — part 2

Product Concepts Across Industries

Every product concept rendered, tagged by industry. 10 industries · 30 mockups total. Use the grid as a spread of possibilities — which verticals the buyer chooses to pursue is up to them.